Intended Experience

The word "Intended" appears as if being typed. Then the words "Experience" fill up in red as if a they are a level UI element filling with EXP

In any endeavour you will have an experience in mind that you want your audience to receive. A way you want them to feel, react, and behave. The experience you want to achieve is the unique outcome of you and your environment (past and present), but how do you make sure what you intend is the experience the audience is having?

Via user experience research and strategy you can gather insights on the user experience you have created and iterate your design to make sure that the user experience is your intended experience.

Make your Intended Experience the User Experience

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This image shows a diagram that has arrows moving from Developer to Internded Experience. That Intended Experience is then filtered through the environment (technology, money, time), and prodcues the game or product. Then the product goes to the user and their environment which produces the User Experience. In the case of this example the intended experience was a Dinosaur, but the user experience was a chicken. That chicken user experience then is reported to the developer via User Experience Research. They then iterate through the same cycle as above to produce a game/product that has both a dino as the itended experince and the user experience.

Who is Intended Experience?

Ben Taels has worked in academia, government, and industry providing research, insights, and leadership to inform decision making. This includes games industry experience as a consultant and at Epic Games where he led User Experience Research and Consumer Insights for the company for over nine years. He has worked on 90+ games including Fortnite, Fall Guys, Paragon, and Rocket League, and on products like Unreal Engine, UEFN, and the Epic Games Store.

Get in touch to take advantage decades of resarch and practical experience to help you achieve your vision.

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